Very recently while rummaging through the drawers of my library, I came across an album of photos from high school. When nothing was done without a camera, in an era without mobile phones and with the completely self-evident condition that someone from the company would have to go by the neighborhood photo studio to give the film for printing and make several copies for everyone. I realized that if it weren't for these photos that I nostalgically travel with from time to time, many of my childhood memories, moments that when I lived them I had no idea how defining they would be for me, would not have lasted until today.

Because this is the basic value of a photograph. Correction: of a printed photo. And this approach is not old-fashioned at all, because going back to today, in the era of the smartphone empire, with the thousands of unused shots saved on the memory card, the rule is always the same: if you don't print the photos you love, they will be lost. Conversely, the photos you choose to print are the ones you love and therefore stand out the most. The absolute way to honor a moment, a look, a feeling, is the same: You must release them from the lens, capture them on photographic paper. To be included in a frame, to become an album, to be there, in front of you, when you enter the house or when you work in the office. Like a talisman in your wallet. To share with your most loved ones.

I've always felt anxious at the idea that my memories depend on the lifespan of my cell phone. That's why I looked for that way that highlights the classic value of a photo and the vintage feeling as we remember it from the multi-photographed 80s and 90s through the most modern version of printing, with new technological means, such as Fuji's instax printers.

The instax mini Link 2 combines past, present and future in one print

This super sleek printer is the answer to anyone who might think “ok boomer” when hearing me talk about printed photos. Because Fuji's instax mini Link 2 gives substance to the photos I keep on my smartphone, very easily, with the push of a button.

But precisely because we're talking about a cutting-edge gadget, this instax doesn't just stop at printing. It connects to your smartphone or digital camera and opens up countless creative and fun possibilities. You can add effects with your finger to make the photo even more personal, add filters and videos, share what you made on social media and most important of all: print instantly, wherever you are (like you will also see below):

And because one option is never enough, Fuji gives us one more to go "outside the frame" with the new INSTAX SQUARE Link smartphone printer which offers countless possibilities not only to print, but also to connect even more with our loved ones faces. INSTAX SQUARE Link offers a variety of frames, digital stickers, special effects, text, images, background colors, doodles and animations to create with an even more personal style.

That's why photos need to be shared, and INSTAX SQUARE Link takes sharing one step further by printing individually at high speeds over and over again with Augmented Reality effects. You can share prints with those you want with messages even if you live far away, while communicating with them at the same time through Instax Connect. Of course, since we're talking about a Fuji printer, you can make collages and use different frames for even more creativity, add sketches and text to the photo, and just scan the code with your smartphone to see what you've made before pressing the print button. And at the same time, you will have achieved the most important thing of all: to create special moments and memories together with the people you love.