The housing crisis’ Hamlet moment: to Airbnb or not Airbnb? Airbnb dominates the short-term rental market, but the service’s success has started a new conversation: the company’s impact on housing affordability, also known as the “Airbnb effect.” But it’s a layered conversation, Michael Seiler, professor of real estate and finance at the College of William & Mary, told Fortune. The real effect to pay attention to, he said, is what Airbnb does to long-term rentals. (fortune.com)