According to the fast food giant’s plans, people will soon be able to order their popular burgers and fries from the metaverse to receive them at the door of their homes in the real world.
To carry out its plans, McDonald’s filed ten trademark applications with the United States Patent and Trademark Office – USPTO on February 4th. Such applications include well-known brands such as McDonald’s and McCafe, to be part of a virtual restaurant that will have the ability to deliver food orders both in the metaverse and in the real world.
These are the initiatives that the renowned fast food franchise has carried out, with the aim of making a place for itself in the digital universe.
What can you expect from this foray into the virtual world?
The applications made by McDonald’s are called “trademarks”, and these cover virtual food products as well as beverages. They also include the well-known NFTs or non-fungible tokens, which work in a virtual restaurant with the home delivery service.
On the other hand, these requests also cover entertainment services and events registered under the McDonald’s and McCafe brands, which would apply to both real online services and virtual concerts.
According to what was posted on Twitter by Josh Gerben, a trademark attorney, users while enjoying the metaverse will be able to go to a McDonald’s to place their orders without disconnecting, and they will receive what they requested a few minutes later at their doorstep.
You only have to wait for the approval of the applications by the USPTO, which normally takes between eight to nine months. During this period, the US Patent and Trademark Office performs a series of reviews required by law, to subsequently proceed with the corresponding approval.